
Black Friday Scams: How To Avoid Them
BlackFriday scams can be very deceiving, but how do you know if it is a scam? Understanding how to protect yourself is no longer optional, it is essential. Equipped with the right knowledge, you can still shop safely online while keeping your personal information secure. This article will equip you with the critical knowledge to navigate online and avoid cyber attacks.
Understanding the Landscape of Black Friday Scams
BlackFriday scams have become increasingly complex, leveraging advanced techniques to deceive consumers. Cyber criminals employ various strategies, including:
· Sophisticated phishing websites simulating legitimate retailers
· Fakesocial media promotions
· Fraudulent email campaigns
· Malware-laden discount offers
The NCSC (National Cyber Security Centre) has issued warnings regarding Black Friday scams, as shoppers lost over £11 million pounds to cyber criminals during last years festive season.
Your company can create a plan incase a cyber attack does occur, it is called incident response planning. It is a documented procedure that outlines how an organisation will respond to a cyber security incident.
RecognisingFake Websites and Phishing Emails
IdentifyingFraudulent Online Platforms
Scammers excel at creating convincing replicas of legitimate retail websites. The key warning signs that Cambridge Cyber Security would recommend looking out for include:
1.Suspicious URL variations
2. Lack of secure HTTPS connection
3. Poor website design and numerous grammatical errors
4.Unrealistically low prices
ThreeCritical Protection Strategies
In no particular order, firstly ensure that the URL looks legitimate. Carefully examine the website address, check for subtle spelling mistakes and incorrect grammar. Secondly, ensure your connection is secure. You can do this by looking for the "https://" prefix, verify the SSL certificate and check for padlock icon in browser address bar. Lastly, ensure there is payment method protection. Use credit cards with robust fraud protection, avoid using wire transfers or prepaid cards and utilise trusted digital payment platforms. By taking these steps, you will ensure you stay protected while shopping online. In our experience we have found that phishing simulations can be a useful task if you are a business.
CyberAttack Prevention Techniques
SocialMedia Scam Awareness
Social platforms are prime hunting grounds for cyber criminals. Cambridge CyberSecurity recommends being cautious of the following:
-Unsolicited prize offers
-Suspicious gift card promotions
- Links promising extraordinary discounts
FinancialMonitoring Strategies
We also recommend applying the following:
- Review your bank statements regularly
- Set up transaction alerts
-Monitor credit reports during the holiday shopping season
CommonTactics Used in Black Friday Scams
PsychologicalManipulation Techniques
Scammers leverage psychological triggers like:
- Fear of missing out (FOMO)
-Time-limited offers
-Extreme discounts
DataHarvesting Methods
Fraudulent platforms often seek to:
-Collect personal information
- Steal credit card details
-Install malware
SafeOnline Shopping Checklist
We suggest abiding by this checklist:
1. Shop from known, reputable retailers
2. Use secure, updated devices
3.Enable two-factor authentication
4.Create strong, unique passwords
5.Update your antivirus software
Frequently Asked Questions
Some of the most prevalent cyber security threats include malware, phishing, data breaches, denial-of-service attacks, and insider threats. Businesses should be vigilant in protecting against these threats through a comprehensive cyber security strategy.
Effective cyber security requires a multi-layered approach, including employee training, software updates, access controls, data backup and recovery procedures, and regular security audits. It's also important to stay informed about emerging cyber threats and to continuously review and update your security measures.
If your business experiences a cyber attack, it's important to act quickly to contain the damage and prevent further loss. This may involve disconnecting affected systems, notifying customers and regulatory authorities, and conducting a thorough investigation to identify the source of the attack and implement appropriate remediation measures. Please do call us and we will be happy to help – 01223 921300.
The cost of implementing cyber security measures can vary widely depending on the size and complexity of your business. While investing in cyber security can be an upfront expense, it is often a wise investment that can save your business from significant financial and reputational damage in the long run. Particularly if we reflect on the example of Knights of Old, investing in cyber security can completely save your business.
BlackFriday scams represent a significant threat to individuals and to businesses. Were commend staying informed, maintaining vigilance, and implementing robust cyber security practices mentioned above. Do this and you can still enjoy incredible deals while protecting your financial and personal information.




